Why RoadSide Assist ?
Over 40 % of India's car drivers are beginners and over 70 percentage of drivers don't know how to solve the situation when they are stuck with their car due to car related issues. when such a situation arise people need someone who can help them and fix the situation as soon as possible. Leaving your car at a mechanic for maintenance or servicing is often the easiest and most reliable way of servicing your vehicle. However, there will be those times when it wont be possible to get your car to the mechanics or a workshop, maybe due to availability of service near by, timing, or other reasons.
roadside assist help beginners to connect to near by service center and mechanic , teach how to be self independent at the time of emergency, remind to take essential tool kits, and show the best best tools comparisons.at best prices at various websites and
Motive
To help people and women stuck in middle of road waiting for mechanic when the car get puncher or breakdown. Some times there will be no near by mechanic shop. Nowadays men and women both drive vehicles, its necessary to know how to do repair vehicle if its small issues. Waiting for a mechanic is always not reliable.
Objectives
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Provide the details of near by mechanic shop.
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Arrange tow truck when it is necessary.
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Best comparison about the mechanic shops and tools.
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provide proper guide, training and backs a self independent lifestyle.
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Apt and nearest route to reach the service center destination.
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Helpline for emergency situation.
What I Did ?
+ User Research
+ Wireframing
+ Information Architecture
+ User Interface and Visual Design
+ Prototyping
+ Testing
+ Understand the market thoroughly, downloading all-related apps
+ Priorities design needs and and analyzed their usability.
+ Do more user researches.
+ Conduct user interviews to get wider pictures of their expectations.
+ User interviews and survey to see picture from user's side.
My Role
Research
Define
Design
Test
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+ Observation
+ Interviews
+ Survey
+ Competitor Study
+ Persona
+ Product Principle
+ Information Architecture
+ User Flow
+ High Fidelity Wireframe UIs
+ Prototype
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+ Usability testing
Synthesis and Analysis
Persona
Persona 1
Name – Ramya Nair
Occupation – fashion designer
Age - 24
Interest - likes to go office by car.
Lifestyle
Busy and creative person.
Likes luxury.
Gives importance to timing.
Independent life.
Problem
Wants to be self independent and in emergency time wants to resolve minor repair issues of car by myself, but don’t know properly about the tools and its working.
When some times car get repair, get late to office, most of the time it is minor issues but need to wait for a mechanic and the repair time, it takes a lot of productive time wastage.
Misleading route map to the service center. Shortest route from the current location to the destination was not showing.
Looking forward to :
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Want a guide to understand the tools kit and how to work with it at the time of emergency.
Timely response and efficient mechanic who will do works fast and arrives without delay.
User Journey
Persona 2
Name - Naveen Krishna
Occupation – IT Executive
Age - 26
Interest - Loves long distance travelling with family
Lifestyle
Busy weekdays and trips on weekends.
Family person.
Relay on 4 wheeler than 2 wheeler because of safety issues and comfortable driving
accompanying family.
Problem
Have got stuck in middle of highway at midnight with Family as the car got breakdown and fuel leakage. Haven't got any help till morning. Got worried about family for staying on road at latenight.
Fake and irresponsive contact ID’s in google. No one responded to the calls even it was showing 24/7 services.
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Looking forward to
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Reliable and trustworthy information about services and contacts.
Timely response when In emergency.
Good trip without any worries and frustration.
User Journey
Persona 3
Name – Sudhi Prasad
Occupation – engineering student
Age - 21
Interest - Travel blogger.
Lifestyle
Tough academics.
Roaming with friends
Dream to cover Kashmir to Kanyakumari on road.
Passion for blogging.
Curious about vehicles.
Problem
Usually takes car to service centers to check damages if any, and they cost a lot.
Know the tools but not understanding how to use it effectively with the instruction manual, though he finds instruction manual as boring and lifeless. So rarely keep tools in car.
Love to roam around with friends and do blogging, so wanted car to be properly serviced and maintained but don’t want to assist a mechanic always.
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Looking forward to
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A proper guide for working with tools which is not boring and easy to understand.
Want to have a self assessing guide for cars so no need to take the car to the service center every time.
User Journey
Empathy Map
Think
+ Enjoying weekends and visiting places with family helps him to relax from the daily pressure of work.
+ Gives important to time, reaching office on time and meeting client is important.
+ Likes to travel long distance in car and do blogging and roaming with friends gives happiness.
+ Thinks that because he is illiterate and poor everyone tries to exploit him.
+ Tow trucks are very expensive to book and in google it shows very less detail. It is not easy to call reliable towing service when its emergency.
Feel
Does
+ Lost one of the client as got late to meet them due to the slow and irresponsive work of mechanic.
+ Don’t want to relay on a mechanic foe minor issues.
+ Enthusiastic about cars and likes to work on it but the instruction manual looks like a text book, so boring and lifeless.
+ Taking car always to service center is costly.
+ Lost one of the client as got late to meet them due to the slow and irresponsive work of mechanic.
+ Don’t want to relay on a mechanic foe minor issues.
USER
+Tensed while taking family out, so give vehicle to service center every time before going for a trip .
+ Carries a tool kit and contact of some known mechanic.
+ Calls mechanic when the car get repair and wait until he finishes the work.
+ Take some other vehicle to reach office or to come back home.
+Take vehicle regularly to the service center.
+ Rarely take tools kit while traveling.
+ Does not refer the user manual of tools.
Say
USER
+ Taking to service center every weekend is going out of budget.
+ Having contact of known mechanic does not always work when it is far from locality.
+ Want to be self independent and Want a guide to understand the tools kit and how to work with it at the time of emergency.
+ Misleading route maps made her really struggle to reach to the service center.
+ A proper guide to work with tools which is not boring and easy to understand.
+ Want to have a self assessing guide for cars so no need to take the car to the service center every time.
Insights
Looking into competitor research from several app and white papers I was able to identify recent trends, patterns and problems in faced by the users and challenges that i have to overcome. Some notable insights marked is :
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+ How it is possible to ensure that the customers get timely and 24/7 services when its emergency, and can continue their travel without any frustrations related to repair issues?
+ How to provide the customer trust worthy details about the services and make a friendly relationship for the customers and the service centers?
+ How to ensure that the customers need not wait for long hours and have the best solution for it?
+ How to help the customers who don’t want to relay on the mechanic all the time and instead wants to work by them self but don’t know anything related to tools kit ?
+ How to give guidelines to the beginners, related to the tools and its process without making it seem boring and as well making it interesting.
+ How to help the customers who wants to assess the problems of the vehicle by himself, before taking to the service center so they will not spend unnecessary money on the repairs.
+ Many times the mechanic claims that he has repaired the vehicle and charges extra money?
+ How to ensure that the customers will not be facing any fraud practices from the side of service centers or mechanics?
+ How to ensure that the customers get proper cost comparison of mechanical shops, so that he/she will not struggle and face losses?
+ How to meet the needs and solve almost all kind of problems faced by every car users along with keeping the interest and wellbeing of mechanics and service centers, making a good customer relationship and grow the business opportunities in a common platform?
Solution I Came Up With
+ The application should categories the service centers which will be working 24/7 and ensure that they provide timely services.
+ Show case the true rating of the customers to bring back lost trust in the mind of other customers.
+ This application should show the details of the mechanic and his qualifications including personal reviews.
+ Make option of choice for the customers to choose the best mechanic from the best service center nearby.
+ Proper guide to the tools and its working should be provided in the application. So that even a beginner can understand tools and its working.
+ The application should have the details about the proper and nearest road maps to reach each service center.
+ Only authenticated and service centers with good customer value will be added to the application. And in case of any issues the customers can contact to the application call center where they
+ Will get instant response and strict action will be taken against the service centers which practice fraud.
+ There should be a list of services and its cost details charged by each service center. So the customers can choose according to his/her budget.
+ The application should provide the details of necessary tools and its instructions along with the best deals in the market from where the user can purchase the tools. It should also help the users to add the tools in basket from the app store at reasonable prices.
Brainstorming
Informative Architecture
Style Guide
Minimal elements to create a logo for automotive related application that will guide you to help yourself in unforeseen circumstances and issues related to your four wheeler.
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vintage inspired color combinations and elements.
simple and minimal illustration and usage of
gradients.
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Retro style
Visual Design
